Case
study: Corporate histories
Corporate
histories
are not boring, textbook accounts of mergers and acquisitions.
They focus on the hard work, dedication and insight of forward-thinking
individuals—the people behind successful corporations.
Usually done in conjunction with milestones such as anniversaries,
corporate histories are ideal marketing tools to present to colleagues,
potential customers and employees.
When Chartway
Federal Credit Union celebrated its 40th Anniversary, it
commissioned The Ghostwriter to write its corporate history, From Cigar Boxes to Data Chips: The Story of Chartway Federal
Credit Union.
The Ghostwriter
met with the credit union's History Committee to brainstorm the
direction the project would take. Together they identified more
than 30 individuals, including officers, current employees and
former employees, to interview and they established a time table.
The Ghostwriter was given access to minutes of board of director
meetings and committee reports. The marketing department provided
additional background information, including annual reports,
advertising material and photographs. To request an electronic copy on CD-ROM,
contact The Ghostwriter.
Here are readers'
comments:
“I think
you have done an outstanding job in getting the history documented.”
—E.T.
Siebels, president and CEO (retired)
Chartway Federal Credit Union
“I have
just completed reviewing the rough draft of your history of Chartway
Federal Credit Union. I want to congratulate you on your excellent
work; it is very complete and interesting. It brought back many
memories of things that happened in years long past.”
—Harold
Durham, member
Chartway Federal Credit Union
“This book
is an inspiring record of a small group of volunteer workers
with a dream of helping their fellow workers. A person could
review all of the financial records and the minutes of the board
meetings and never have the complete history of the credit union
as set forth in this book.”
—William
“Les” Robbins (retired)
Federal Credit Union Examiner
When your company
is ready for a corporate history, contact The Ghostwriter.
Return to corporate
Everyone
has a story to tell. When you're ready to tell your story, contact the Ghostwriter.
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CarolynBerry@TheGhostwriter.org
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The
Ghostwriter LLC
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1457 Pilkington Road
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Hustle, Va. 22476
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(804) 443-6622
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