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Case
study: Brochures
The shortage
of donor organs is a medical crisis. Research has shown that
families are willing to donate the organs and tissues of their
deceased loved ones if the families have discussed organ and
tissue donation prior to death. Education is the key to sparking
these conversations. Washington Regional Transplant Consortium
launched a two-part campaign to educate doctors, nurses and the
general public about the issues and facts regarding organ and
tissue donation.
The Ghostwriter
designed and wrote the copy for a self-mailer, eight-panel brochure.
Two of the panels provide the donor family perspective and two
provide the recipient perspective. One panel is a pocket that
contains a family discussion card and seven “step-down”
leaflets, which provide facts and dispel myths. The sixth panel
provides information about the organization.
To lower production
costs, the “shells” of the brochures
are the same for both target audiences; only the leaflet copy
differs. One set of leaflets targets the medical professionals
and the second set targets the general public.
When your company
needs a new brochure, contact The Ghostwriter.
Return to corporate
Everyone
has a story to tell. When you're ready to tell your story, contact the Ghostwriter.
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CarolynBerry@TheGhostwriter.org
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The
Ghostwriter LLC
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1457 Pilkington Road
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Hustle, Va.
22476
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(804) 443-6622
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